EXXEL OUTDOORS:
SIERRA DESIGNS & ULTIMATE DIRECTION

In-house: Print, Digital & packaging

Since October of 2022, I have worked as a Brand Designer at Exxel Outdoors, a company that owns a number of outdoor equipment companies. Two of these brands I have been the sole designer for, Sierra Designs, a heritage outdoor brand that specializes in tents, sleeping bags, hiking packs and apparel and Ultimate Direction, a trail and distance running equipment brand. As the designer in this role, I have taken on the role of brand expert, creating and aligning all media outputs with our brand system. The below is a sampling of my work here, ranging from digital ads, social media, packaging and a print Sales Catalog which represents the largest scale production project I have developed from start to finish.